People travel for a lot of different reasons - to explore, to see what is around the next corner, to experience adventure, to taste exotic foods, to relax, to get lost and to find themselves.
Pictures are one of the best ways to inspire your customers to want to explore that new destination. In fact, one tourism agency - VisitScotland allows travelers to design their dream Scotland itinerary based on Instagram images alone.
Instagram is the top social media platform for travel bloggers. We have curated 21 Instagram travel accounts that show travel agents how to inspire their own customers to travel through imagery.
Travel agents should follow these accounts to get ready for success in 2021. Travel agents can get inspiration for their own Instagram accounts and even repost some of the best Instagram content to their own accounts. Furthermore, there are many Instagram lessons to learn from the best like creating a theme for your account, adopting a post style and focusing on a specific target audience.
Check out these 21 accounts that represent some of top Instagram travel accounts that tell the story of travel through images. Sit back, enjoy the visual inspiration, click on the “View Profile” button on each account and most of all, follow these accounts right now to get going on a prosperous 2021!
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Travel Influencer Accounts
1. LEE LITUMBE - @spiritedpursuit is Ltiumbe’s instagram account and shows off her prowess as a travel influencer and entrepreneur! Litumbe’s account has a great aesthetic with a vibrant community of followers.
2. TRAVELLING THROUGH THE WORLD - This visually appealing travel account is home to the adventures of parent account @takemyhearteverywhere and account owners Francesca & Tommaso seen through their well-composed photography!
3. THE BUCKET LIST FAMILY - This instagram account tells the travel tales of two family travel journalists as they explore the globe with their beloved family.
4. KRISTIN ADDIS - Kristin Addis is a solo female travel blogger who, in part, records her travel adventures through her Instagram! The recent focus of her posts on Instagram seem to be focused on her adventures in the great outdoors!
5. PAULO DEL VALLE - Paulo’s account is a beautiful accumulation of his travels and his partner is often featured on the account! It is worth noting that Paulo is from Brazil and as such a good portion of his account is captioned in Portuguese but a fair share of the posts do have English translations!
6. TREY RATCLIFF - Trey Ratcliff is a self-proclaimed “old-school gentleman explorer with really cool toys” and it definitely shows in his expertly composed shots as seen on his social media!
7. BLACK TRAVELISTA - Black Travelista is an instagram account designed to be a community that highlight the travels of “Authentic & Enriched Black Women & Travelers”. The account does a wonderful job of providing a positive and uplifting travel content experience!
Top Boomer Travel Influencer Accounts
8. DAVE & DEB - Dave & Deb (of ThePlanetD) are award winning travel bloggers and photographers and the pictures on their profile are a testament to why! So far, Dave & Deb have been to 115 countries and all 7 continents and more are sure to come.
9. JETSETSARAH - Sarah Greaves-Gabbadon, otherwise known as jetsetsarah, is a well-known travel influencer with an expertise in Caribbean travel.
10. LINDA MALYS YORE - This particular travel influencer focuses heavily on local & luxury related travel per their bio. Linda Malys Yore’s posts are bright, vibrant, well-composed and fun to look at!
Top Destination Accounts
11. THE WYNN LAS VEGAS - These destination based accounts need no further explanation. Following a top destination hotel-run account is a great way to gain insight into the amenities offered by a top hotel like the Wynn Las Vegas.
12. THE BELLAGIO LAS VEGAS - The same tale of luxurious hotel offerings in the heart of world famous Las Vegas can be told here. The Bellagio Las Vegas’ Instagram is chock-full of enticing travel images and is sure to contribute to your insight into the travel industry.
13. THE HÔTEL PLAZA ATHÉNÉE - This expertly curated hotel account not only shows off the luxuries found at the Hôtel Plaza Athénée, but also some breathtaking shots of popular tourist spots as well.
14. THE SALINAS MARAGOGI - This particular resort-owned Instagram account boasts splendid views from the area surrounding the all-inclusive resort in Brazil! For those operating in primarily-English speaking markets it is worth mentioning that the account is mostly written in Portuguese but fear not, Instagram has a translation function that works fairly well!
15. THE USHUAÏA IBIZA BEACH HOTEL - The Ushuaïa Ibiza Beach Hotel’s Instagram shows potential travelers everything they’re missing out on and more with a luxurious stay in Ibiza! Following popular hotel accounts like this can be a great tool to better shape your own social media posts.
16. THE HOTEL XCARET MÉXICO - The Hotel Xcaret México is a beautiful beachside resort on the eastern coast of México just a hop, skip, and a jump from the Caribbean islands! This account is mostly captioned in Spanish with a few buzzwords or hashtags written out in English.
17. TRAVEL ALBERTA - This next account moves away from the hotel theme we’ve been following! The official Instagram account of Travel Alberta holds no shortage of beautiful shots for you to reference when building your travel offerings!
18. ICELAND TRAVEL - This account is my personal favorite, Iceland has long been the top of my future travel list and the content housed within this Instagram makes it clear to see why!
19. WILDERNESS SAFARIS - Wilderness Safaris, operating through the southern end of the African continent and parts of the eastern edge, is a safari intermediary and offers access to luxury wilderness and wildlife experiences, all seen through their beautiful social media.
Travel Agent and Tour Operator Accounts
20. INTREPID TRAVEL - As travel industry professionals, following popular travel agents can be a great way to check in on the competition or network in order to build your professional network. Intrepid Travel’s Instagram is a very popular page with 252,000+ followers at the time of writing this article and is a perfect account to follow.
21. THE SMARTFLYER TRAVEL AGENCY - The SmartFlyer Travel Agency is a “global travel agency” and loads of content from all around the world just to prove it! This account account in particular does a great job of showcasing beautiful content from all around the world and for travelers from every corner of the world.